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Career-oriented people often relate their work-life with personal happiness and satisfaction and that drives them to aspire more and excel in their goals. The rationality behind their excelling performance, better decisions, and record profits are that they often take a step back from their daily work routine, unwind and reflect on their careers. They evaluate their performances and see how they can add more value to the company, to their work? What set of skills they require for greater outcomes. They take notes and then strive to be an improved, adept, and more useful asset to their company. To encourage passion in employees who are marred by their mundane routines and are facing stagnation in their careers, we are here with these amazing 3 sets of skills that can help them break the norm, come out of their comfort zone and broaden their perspective of professional life. Let’s have a look.
1. Take Quantitative & Analytical Initiatives
Taking initiative is a forte of a leader. And the outcome is even better when these initiatives are supported by thoughtful analysis, enlightened decisions, and a plan of action. When you take initiative, your interpersonal and empathic skills are on the rise. You help others by delegating tasks to them, motivating and developing them to perform better. You structure your individual skills by organizing, strategizing, and prioritizing the work and develop yourself as a leader by proactively coming up with solutions and paving directions for others. You observe and assess the situation and start with the conclusion in mind. And your calculated moves backed by informative decisions get desirable results.
2. Build Your Business Acumen
Business acumen or having a strong business sense is mandatory to survive and excel in a career. It involves your adaptability and vigilance to understand and comprehend the opportunities, risk factors, and needs of stakeholders involved. Strong business acumen is an exceptional competency and is usually associated with industrial leaders only, negating the idea, this skill is something that can be employed by anyone in daily business for greater outcomes.
3. Have A Farsighted Vision
Anyone who is impeccably focused and passionate, who has the ability to observe and understand the risk and its consequences to the work, who understands its company and business model, who is capable to make informed decisions, who listens to the needs of others and prepare SOP’s accordingly, who is eager to learn and is not afraid of unchartered waters is a valuable addition to its employer.
4. Strengthen Your Entrepreneurial Skills
Entrepreneurs are commercially minded people who are keen and eager in seizing any opportunity that can yield benefit to them. They have rare, fresh, and creative thinking ability, and are capable to work independently. Again, this skill is not something that is only required by the business owners or the prospective business, there are big firms that are looking for such young graduates whose innovative and creative business and marketing ideas can grow their business as their business procedures come with maximum rewards and less hassle.
5. Never Stop Learning
Even if you are at the peak of your career, there is always something new that you can learn, get your hands on and discover. So acquiring new skills that are taking the business world by storm is the most effective way to execute your daily tasks. In this way, you will have the best of both worlds. You will have the requisite experience that is mandatory to perform the job and the additional and creative skills that would keep you on par with the new technology and tools.
Either you are a newbie in the business market or have advanced in your career, these skills can help you boost your career and change your perspective to deal with your daily work routine. Any of these three skills are not genetic or ephemeral, it can be learned if you are really passionate and determined to achieve your work-life goals.
Apart from the randomness of being lucky, many of the successful people have some common habits that help them become who they are. Many of us start our day with a cup of coffee or checking our emails but that is exactly what highly successful people don’t do. Learning and employing these habits in your life helps you grow in leaps and bounds.
For great focus, clarity and productivity here are some of the commonly cited morning habits of highly successful people:
1.Get Rid Of The Alarm Clock
Highly successful people don’t set alarms to wake up in the morning. This list includes Amazon CEo Jeff Bezos, Oprah Winfrey and Ariana Huffington. In her wellness diary Oprah writes that she never believed in alarms and has trained her mind and her dogs to wake her up between 6:02 – 6:20am. According to the National Sleep Foundation, the word alarm in of itself has a negative connotation to it. Sudden noise distresses the body and creates an awareness of danger in your surroundings. Beginning your day in a manner that startles your body isnt a very good way.
2.Dont Go Straight For Coffee
Grabbing that cup of coffee first thing in the morning may seem like a good logical choice but to the contrary health experts say “ water is better”. After going several hours without water, a single serving of water can revitalize your organs and aid your digestion. Water is an essential element for your muscles and tissues to kick start the day. It not only helps your body but also helps you prepare for the day with positive thoughts
3.Get Your Body Moving
Morning groove is the way to go. Many successful people do some form of morning exercise or meditation to get them into the morning groove. Exercise produces endorphins “ the happy hormones”. These help you not only have a healthy body but also cultivate great mental health. Microsoft CEO, Bill Gates goes as far as watching educational DVDs while exercising. Exercising is hands down the best thing to start your day with.
4.Eliminate Decision Making
Most of the time the best start to your morning is planning it the night before. Many successful people spend their evening getting ready for the next day. One way to do this suggested by American Express CEO Kenneth Chenault is to write three things you want to accomplish the next day. Creating a to do list the night before not only helps you gain some certainty over the following day and results in greater work life balance.
Self reflection in the morning can set you up for an entire day of success. The late Steve Jobs was a huge endorser of this practice. Too often without realizing we spend our days on autopilot away from our core values, beliefs and passions. Steve jobs had one simple question every morning: If today were the last day of my life, would I want to do What I am about to do? If the answer was No for too many days, it’s an indication that something needs to change.
Setting the tone for your day with consistent morning habits gets more productive days under your belt. The good news for people who are on their way to being successful is that these habits can be cultivated with conscious effort. Follow the tips above and with a little practice and work, you will achieve success higher than before
2020 broke us all, from our mental health to bank balance, everything went down the drain. With 2021 just starting new revolutions to be made, I thought why not start something big and new that could benefit us for real. Enough with sacrificing our needs and wants because of less money. Job earnings are not enough anymore to lead a peaceful life. One should have at least enough money to pay for their mental health. If there’s one thing that 2020 taught me it was to rightfully invest in my mental health. And honestly, anyone who says money’s got nothing to do with happiness didnt know shit about consumerism and life in the 21st century!
So, I have come up with an exclusive list of 8 ways to make extra cash in 2020. Trust me, this one’s worth your time.
1. Sign-up For Paid Survey Sites
After reading this you’ll regret all the times you filled a survey for free. There are actual websites that you can sign up with and get paid for just filling out surveys. Can you believe it! Your opinions do matter to someone at least and they are ready to pay up to $5. This is one of the easiest and safest way to earn some cash. Definitely one for the couch potatoes.
2. Sell Stuff Online
Instead of spending money on online shopping try selling things on online platforms like eBay and Craigslist. You can sell someone else’s products as well and earn some commission. This deal is truly exciting. You can sell literally anything online and with the amount of thrift pages these days people have started trusting home based sellers alot. Your online marketing skills can earn you enough for a vacation in Paris!
3. Freelance Writing
Freelancing is the next big thing in the global market these days. You can be your own boss, take whatever projects and write cool stuff for bloggers and companies. They will pay you well enough and if you have remarkable writing skills then it might help in earning more. There are a variety of writing jobs available online, all you have to do is search! You can also use freelancing platforms like fiver or upwork or get your work published on medium and get paid!
4. Become A Reviewer
There is no science behind this. All you need to do is review some websites and apps and cash it out. It requires least effort. Browsing keeps us busy anyways, and now you can browse to get paid. You could even start your own youtube channel where you review different products and as soon as your subscribers start going up you can start making money from youtube. There are also some websites where you can sign up and get paid for giving reviews.
Create your own blog and start posting about your favorite thing. You can find any niche that suits your area of expertise. Of course, you won’t start earning right away but with increasing readers, you will get to endorse products and put some ads and links on your blog, which you will be paid for.
You can start teaching anyone who could benefit from your knowledge. If you are good with English, there are online teaching portals for Chinese students who want to learn English, where you can register yourself and earn a handsome amount of money without leaving home. You could even find some kids in your neighbourhood to tutor in person even that can earn you a lot of cash.
7. Become A Food Tester
This one is my area of expertise! A foodie would love to pamper my taste buds and pocket with this cool job. Companies like Contract Testing Inc pay you to EAT! This is the best ever way to earn money to be very honest. You can easily register yourself and start earning pretty quick and gain some extra kg’s too (lol). Try to maintain a steady routine of exercise with food testing if you really get into it.
8. Drive For Uber
Uber driving service has accelerated in the past few years. You can earn a lot by simply registering yourself, choosing your desired working hours and taking people to their destination! This is the most flexible way to make your own money but for this you need to have a car.
There is always a way out there to earn some bread and butter for oneself. You can make as much money as you want but there is one condition. Work hard and be honest. The world and money is yours.
As you continue going ahead in your career, you will most certainly get a lot of advice related to your career. Consider it as feedback because it will help you but do not get confused by so many opinions. Make a list of what you should do and what you shouldn’t do. We have gathered 8 best career advice that you need in order to flourish and to deal with the confusion related to what to do and what not to do:
- Venture outside of your comfort zone
- Maintain a friendly relationship with other workers
- Show up early
- Think of yourself as a lifelong learner
- After sometime, deeply analyse your career path
- Give value to feedback both good and negative
- Don’t be afraid to speak up
- Remember that, a job doesn’t give your life meaning
1. Venture Outside Of Your Comfort Zone
When you are going to do something that you haven’t done before, you need to be prepared. It is okay to do something new that is out of your comfort zone for a better learning experience.
2. Maintain A Friendly Relationship With Other Workers
It is good for you to make contacts in the workplace so that if any difficulty arises, you can ask them to help you. Showing no interest or not communicating will not be worthy and can cost you on the professional level.
Help them if they need any and maintain a friendly environment.
3. Show Up Early
This is really important because if you show up early, you will have enough time to complete your tasks and also if it’s a requirement to come early and you end up going to work late then it will effect your performance and they will provide you all the right reasons to terminate you and you do not want that so work hard.
4. Think Of Yourself As A Lifelong Learner
Learning is a lifelong process. We learn every day of our lives and it doesn’t end. You can learn new skills to work more efficiently to get what you want.
It’s great if you are getting opportunities to learn at your workplace. Do not hesitate to take that opportunity.
5. After Sometime, Deeply Analyse Your Career Path
If you think it’s getting tiring for you to work for a certain period of time. Go out and check new opportunities. Enhance your knowledge and compare where you are right now and where you want to go, be aware of the salary trends in your area of work. After doing a complete research, if you find a better opportunity in every way, take it and be happy about it because it is another step closer to your goal.
6. Give Value To Feedback Both Good And Negative
You will not always get good remarks, your work will get criticised too and it’s good for your growth in terms of a professional worker. Analyse it and think about the ways you can make your work better by checking where the problem lies because at the end of the day, you are a human being and you are allowed to make mistakes but the best part is to own those mistakes and work on them.
7. Don’t Be Afraid To Speak Up
We understand that confidence is important but not everybody is confident. If you have an idea to share during a meeting, do not hesitate to speak up. Share it with the members and it might get accepted and you will get appreciated for it. Think about all the positive outcomes because it will be easier for you to speak up then. Your ideas won’t get accepted every time but that is okay. The plus point is that your boss will appreciate your efforts.
8. Remember That A Job Doesn’t Give Your Life Meaning
Some do jobs for financial independence, some do it because they are passionate about it, some do it because they have no other choice. Job is not the only thing in life that adds meaning or value to it. It can be a source to get closer to your dreams and happiness such as buying your own home. Do not stress yourself out and just go with the flow. Be happy in what you have and what you are doing.
Practice is the most important part of preparing for an interview.To craft your answer well in advance, you must have knowledge about what job interview questions you might be asked.Practice can make you feel confident and helps to release the pressure .
Our Professionals have identified some important interview questions along with their answers, to make sure that your next interview is a success.
Tell Me About Yourself
In interviews, this is the first question asked more often.it is asked to warm up the candidate. Most of the candidates prefer to respond with a quick complete overview of their work history. While it is a very good response especially if the manager has not gone through your resume thoroughly.It is very helpful if you provide them new information about you such as your hobbies outside the work.Some candidate chooses to emphasize on major achievements of their career, creating a story around performance highlights. While responding,make sure that your answer is associated with the job description and advertisement, to prove that you can play a vital role in the company.
What Attracted You To This Company ?
Prior to the interview, Collect the data about the company from their own website, news articles, channels and social media forums. Read about the company’s mission and values.This question is to demonstrate that you have done your research really well.Demonstrate how the company’s mission resonates with your own personal values and career path.
What Are Your Strengths?
It can be considered as one of the easiest question in the whole interview.You can identify few of your best qualities and demonstrate them with examples.Link your examples of those strength how they led you to your professional achievements.Make sure to close the loop of examples by expressing it how it is relevant to the job description.
Tell Me About Your Weaknesses
The interviewer breaks down this deceptively tricky question.Recruiters usually ask this type of questions to gather insight into how well this job fits with you.Do not feel like you must have to go into details. Describe your weaknesses in a neutral and concise way.Respond in a way that communicates your enthusiasm for the job and impresses your interviewer. Moreover, if you are asked about your strengths and weaknesses at the same time, then describe your weaknesses first so that you can end on something positive. Try to frame your answer in the positive.
Where Do You See Yourself In The Next 5 Years?
When a hiring manager asks you about “ where do you see yourself in next few years? “, there might be several thoughts running through your brain. You may or may not have a clear picture of where you want to be in the next five year but this question is usually asked to see how goal oriented you are. Your employers want to evaluate how realistic an approach you possess. While answering this question ,demonstrate your ability to be flexible at work and your awareness of industry trends.
Why Are You Leaving Your Current Job?
Interviewers ask this question to evaluate if you are pursuing this new role for the right reason or not and also that you won’t create mess in their organization. Such tricky questions should be handled very carefully. Candidate should be positive and must balance the answer. You should be honest but tactful in your response.
What Are Your Salary Expectations?
Responding to this question in a wrong way can cost you a job offer. It is among one of the toughest calculations. It can be the opportunity for you to sell yourself while putting pressure on the organization. Prior to the interview, research the market and salary trends. Do not offer for a specific number, give them a range and then turn the question around to show that you are ready for the negotiation.
In contrast to the above discussion, just be confident and positive while giving a job interview. You don’t have to live in the fear of interview questions. There are many more questions in the queue that are commonly asked in interviews such as “What Are The Most Important Things You Are Looking For In Your Next Role?”. In case you are unable to give an appropriate answer to any question, it is acceptable to ask for a pause by simply stating, “Let me think about it for a moment”. The recruiter will appreciate you for giving a thoughtful answer. Prepare well prior to the interview. It will help you feel confident during the questioning process.
As a manager you not only crave appreciation from your boss but your subordinates too! Anyone would love to hear that they are the best boss. Becoming the best boss or manager is not easy, its not something that happens overnight just like your promotion. A management position opens a lot of doors for you making sure you utilize this opportunity is very important. So, taking the right steps and doing this job the right way is important to ensure an even more successful future.
So, let’s find out the steps in becoming a successful manager and a people’s favorite!
1. Communication is the key.
Just like any relationship the only way a manager can ensure his success with his employees and in the workplace is by ensuring communication. Making sure that you are well acquainted with your employees, try to be their friend more than you try to be their boss. Part of your communication should be two-way feedback. This type of feedback would mean that you don’t only give feedback to your but also receive constructive feedback from your subordinates.
2. Encourage a Collaborative and Creative Work Environment
An environment where everyone feels respected, heard, and valued is essential to ensure your success as a manger. Managers must make sure that the teams that they make are supportive of each other and work together, this will definitely increase the productivity of the whole team! Set weekly goals for your team and ask them to add their own creativity to everything, the extra brains will yield better results for the whole company.
3. Take the Blame
As a manager, you’re not only managing people, but you are leading them. When the team achieves something, you get credit for that and take pride in it. Similarly, when something goes wrong you must step forward and take responsibility whether it’s a missed deadline, an undelivered project or presentation or an incomplete order. Take a step forward and take the blame for your team. Meanwhile, find long lasting solutions to avoid any such embarrassment in the future.
4. Let Loose Sometimes
Getting work done is not easy, keeping a tight check on all your tasks and on all your employees is necessary to meet your deadlines. However, letting loose sometimes is necessary going too hard on your employees is only going to get you a lot of disgruntled employees unhappy with their work. After assigning tasks let people do the work and stop running after them, trust their ability and yours as a leader. This will also allow you to take your mind off from work and take breaks.
5. Stay Humble and Respectful
Don’t ever let your power or position get to your head. As soon as you become proud and egoistic problems will start raising their heads and you may find yourself in hot water. Humility is one thing that will prevent you from stepping on your own toes. You will be able to see your own problems, assess your weaknesses and strengthen them. The only forward from here is staying humble. Showing respect to your colleagues will guarantee loyalty and mutual respect.
6. Regular team reviews and meetings are essential
Its foolish to expect people to keep working without knowing what is required of them. Make sure that you are always in touch with all of your team, the best way to do this is to conduct weekly or monthly meetings dedicated to tell each employee what they need to do for the or the month. Talk to each person how they want to achieve their goals and how you can be of help. This will help achieving goals easier and quicker!
7. The learning never stops
Keep educating yourself always, the only person whose progression in life stops is the one who stops learning and trying new things. This doesn’t mean you go on to read a hundred motivational books all this means is that you know your way forward. The route that you are going to take in this management journey, this will also help you solve a lot of problems that arise during the course of your work. This is also a good way to impress your bosses and show them your potential!
If all else fails just watch The Office and learn a thing or two from Michael Scott, World’s Best Boss (pun intended) and you’ll be set for the job! Jokes aside, becoming a good manager is very important to make sure that the business thrives and prove your worth to your company.
How old would you be if you didn’t know how old you are? This is that one question that keeps boggling my mind, but I never get an answer to it. Our age is actually just a number which tells us how to feel, probably after our teens we realize that play time is over, in our twenties we wants to study, work, put on some make up and party and make our life the best, by 30 we want to settle and by 40 we wants kids and after 50 we start thinking abut retirement and so on. For a minute remove these numbers from your life and would you still be following the same pattern? Probably no.
Age is nothing but a number. A number that restraints your mind and places a barrier that is only removable by your sheer will power. Staying young is only possible if your mind and heart are young. Mark Twain rightfully said “Age is an issue of mind over matter. If you don’t mind, it doesn’t matter”
Without further ado lets learn how we can fight the signs of aging and slow the whole process. Here are nine things you should also do to age slowly and retain the pink and glowing flush of youth on your face.
- Its all in your mind
Your age is a number which you keep tell yourself and feeling old! The first thing you need to do is stop worrying about this number. Live your life just like you want to, not because you are 35 years old so getting a new piercing may be inappropriate at this age. If you want to keep feeling young, then you have to stop telling yourself that you are old.
- Believe in self love
Loving yourself is not limited to loving only your physical appearance and not letting anyone tell you otherwise. Loving yourself includes a lot of effort to make your life stress free and full of positive vibes. They take care of themselves in any way possible even if sometimes it means putting yourself above everyone and everything. Saying no without giving an explanation is one of the first ways to break through and love yourself.
- Nurture you Brain
We take care of a baby with so much detail and delicacy similarly if we must prevent our brain from aging us inside out, we need to be able to take care of it in a similar manner. Managing stress levels is highly important to retain a young and healthy skin according to many authors and experts. Try visiting a therapist regularly to keep your mind at peace.
- Positive Vibes only
Steer clear of any negativity and surround yourselves with all that is good. Whatever happens in your brain directly affects your body. An orthopedic surgeon has stated that positive thoughts and emotions lower your blood pressure, boost your immune system, and even lowers the risk of getting diabetes, all that you need to age slower!
The key to always making your skin look fresh and radiating is keeping it hydrated. Drink as much water as you can but at least but at least eight 8-ounces glasses. This is the 8×8 rule which is very easy to remember too.
- More Hydration
Hyaluronic acid is the external element to keep you skin hydrated. It won’t only retain moisture to make the skin fresh, but it will also prevent it from leaving! They have been known to diminish wrinkles and improve the overall quality of your skin in a period as short as two weeks only! In other words, it’s the second-best thing after the holy water! (Is that too much?)
- Keep challenging yourself
The process of challenging your self is simple. To strengthen your personal development and brain activity you can enroll yourself in new courses. Learn a new language, some instrument or try out a new way of exercise. The point is to keep your brain working and involved. Working brain is equal to a healthy brain and that means even healthier body! Learning will keep your brain you and active.
- Home cooked meals only
Eating right is a part of maintaining healthy skin. Anyone who loves their skin and health will avoid takeout as much as possible because research has shown that people who cook their meals at home at least 5 times a day live longer by almost 10 years as compared to those who don’t! It’s not only pocket friendly but age friendly.
- Meditation and exercise
Meditation is known to improve psychological and physical health; moreover, many other studies have associated it with slow aging. Exercise obviously always keeps your body fully functioning which reverses the process of aging by a considerably long time.
Although, it is inevitable but there are ways to reduce the effects of aging. What we must never lose sight of is the fact that this is the cycle of life!
Concerning about working in an office, manners matter. How you present yourself and connect to others. Since etiquettes are so essential to professional achievement, Let’s dig into all those etiquettes which a graduate should not practice in his workplace as they begin to enter the professional workforce, to avoid a toxic environment.
- Do Not Carry Sentiments Into Your Workplace.
Avoid oversharing. No one is interested in your personal problems, so it is best for you to keep your personal matters away from your workplace. If your emotions are acting as a hurdle and you are not in the right frame of mind to pay attention to your work, it is most likely better to take some personal time to sort out your problems, maybe a few hours or a day off. On the other hand, if there is something at your workplace that is bothering you, you may coordinate with your boss or human resource department to get a solution to your problems so that it does make a toxic environment all around.
In addition, sharing negative and often fallacious or incomplete information regarding your coworkers, boss, management or company as a whole, can easily create a tensed and toxic environment or fears and distrust in an office.
- Do Not Gossip About Your Colleagues Or Your Boss.
Gossip gets a bad rap. No doubt, sometimes the act of gossiping about anyone can be harmful and puts a negative impression on others. It is among the basic sins of office work that lead to an unhealthy environment and distrust. Many people feel uncomfortable when colleagues gossip about personal or professional lives. Sharing Topics such as sexual behavior, conflicts with bosses etc. Whether you are curious to gossip about your colleagues, your boss or the company, you are hurting no one but yourself if you do it. You may lose some who can’t be trusted
- Do Not Talk Back To Your Boss.
It is impractical saying; you can’t differ with them about traits of the job or strategy. Regardless of whether there isn’t quite an age difference among you and your boss, you ought to never disrespect them. Continuously show your supervisor respect and affection, and do your part to not be facile or sarcastic.This isn’t to state you can’t differ with them about parts of the activity, a task, or the organization’s technique. Don’t hesitate to share your concerns in the event if you have them. However, the way that you do, matters a lot.
Ideally, you will get the opportunity to rise in your career sometime in the future. You will need to have your boss in your corner to assist you.
- Do Not Cross Your Limits. (Do Not Over Step You Limitations)
In the workstation, you’ll often find yourself walking a fine line in how you present yourself. You need to be courteous, however you would prefer not to appear to be being dull; but confident, yet you would prefer not to violate your limits. It is important to learn how to balance things out.
- Being non-productive.
You should avoid unproductive habits such as workforces who are reserved and do not communicate well, frequently miss their targets and deadlines or fail to achieve the scope of tasks, harm your business with their laziness, do not pay attention to work, overtime, and many other unprofessional habits can easily create a toxic environment.
- Inappropriate Dressing For The Office.
It is a smart idea to adopt good dressing sense to impress especially when you are starting a role in a new organization for the first time. What is decent will rely upon the specific culture of your workstation. Just do not get dressed beyond the culture of your office. Inappropriate dressing at work can put a negative impression of yours on your coworkers. Spare your vintage tops, flip-tumbles, and see-through shirts for weekends.
- Harassment And Bullying.
One should avoid such behavior, which degrades and threatens others and causes a problematic environment in workplaces. Harassment and bullying incidents involve written and verbal aggression; intimidators may use sexual or physical violence or threats against the victims.
In other words, staying away from inappropriate behavior and activities are in every case better to help it sometime later. One should avoid such behaviors that put a huge negative impact on the workplace and create a toxic environment. For example, a coworker’s bad behavior will discourage the conscientiousness of employees, complexes the situation and damages the reputation.
8. Avoid getting intoxicated too often with colleagues
It’s appropriate to have a nice after work drink with colleagues from time-to-time, or even to throw a cocktails back during the holiday party, but drinking excessively around colleagues is a big no-no. Eric Carver from Lantana Recovery, an alcohol and drug rehab in Charleston, recommends to set limits for yourself. You should know what makes you go overboard by now, and if you have a hard time stopping once you start, then it would be a good idea not to start drinking in the first place.
If you are starting your career after graduation or making a change in your career into an entirely new industry or a company and moving into your first job, it is reasonable to be nervous. But, Making mistakes is fine, with the understanding that you’re constantly growing and learning from those blunders, and also make an attempt to prevent doing the same blunder in your future, Note that, your colleagues will notice.
Nowadays, thanks to the miracles of e-commerce and social media, there is a strong overlap between community and customers. People who buy products, leave reviews and recommend you to others make up a single large community that uses many different channels. And these people are not only intelligent and with excellent taste (of course) but they can also become precious ambassadors of your brand.
With a pinch of planning and creativity, even the smallest business can create an active and involved online community. Here are the 5 steps to follow to grow your online community.
1. Set realistic goals
A lively and dynamic community does not create us overnight. You need to consider your community a long-term project and set goals along the way. Whenever you reply to a comment or post an image, add another brick to your virtual clubhouse. Of course, you cannot devote all your time to this activity, so we advise you to work on it often and for a short time, logging into the community every day and spending 5-10 minutes answering comments or questions.
2. Create spaces for the community
To operate in a sustainable way it is important to create your own online community on a platform that is suitable for your style and your way of doing business. Facebook, for example, is ideal for finding new users and reaching many people thanks to the high number of subscribers and the ease of sharing posts, while Instagram is perfect for artistic or luxury brands. And Twitter is very useful if you intend to involve people using wit, intuition and knowledge.
Make sure to include in all your common spaces a clearly visible link or an “About Us” section that leads to your site, online store or other main social channel. In this way, customers can shop easily, choosing between different channels.
3. Be recognizable
If you use different platforms, for example, Twitter, Behance and Facebook, think about how to keep a coherent image. Will you have a main channel that automatically posts the same content to other interconnected multiple channels or accounts?
Whichever site or app you use, choose an account name that matches your brand or the name of your shop, and also coordinate the visual aspects, personalizing them as much as possible with your distinctive colors and graphic elements. We also recommend that you coordinate the design of your Business Cards and other offline marketing tools such as Postcards or Stickers
From the psychology of colors, to shades, shades and color ranges, we explain the jargon so you can start working on the funniest part and create an attractive brand for your business.
Why is the color palette so important?
When creating a brand, the color palette is one of the crucial aspects. Together with the tone of voice, fonts and brand values , it communicates to people who you are and what you do, helping to attract the right customers for your business.
“Choosing the most suitable colors for the brand is like wearing the right clothes in the morning,” explained Anna Ebubedike, MOO design director. “They express a part of you and what you represent.” Find out how our creative team developed MOO’s color palette.
The inspiration above all
Just as the brand values determine the tone of voice , they should also form the basis of the brand’s color palette. Start by creating a mood board with all the images and colors that you consider in line with your brand. You can be inspired by anything from packaging to fashion, from nature to interior design.
You can follow the artists you admire on Instagram, or use Pinterest to create specific compositions divided by color. Pinterest is an excellent resource for aggregating content; in addition, by sharing message boards with colleagues you can broaden your range of sources of inspiration.
The psychology of color
In the course of your research, you will realize that if you prefer warm or cold colors. In addition, the connotations of the shades you have chosen must also reflect the values of your brand.
According to the theory of color, in fact, each color can be traced back to a mood or a value, according to the principles of the so-called “color psychology.” Some connections are instinctive, while others are somewhat less noticeable. Whichever color you choose, it will have a strong impact on brand perception.
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